Making a real estate facade professionally and competently is, above all, a marketing strategy
As much as it is just a point of visual communication, the facade is a fundamental part of a plan aimed at branding and brand recognition.
That’s why, in today’s article, Ville Imob and Lahore Smart City will help you better understand the basic criteria for creating a real estate facade.
Materials, processes, design tips and practical and real examples will help you to get good ideas and inspirations. Who knows, today you are already starting to plan the facade of your real estate agency or its renovation.
Keep reading and learn everything about the topic.
The importance of a good real estate facade in the company’s project
First of all, we need to understand the real importance of a real estate facade. After all, many people consider this a merely illustrative maneuver – with the intention of just making the facade beautiful and elegant.
However, the facade is much more than that. The facade is, in fact, the most important point of attention of your real estate agency, before a person actually sets foot inside the place.
Because it is the facade that will draw attention, signal the place and, obviously, communicate.
Facades are pieces of visual communication, something very important within a marketing strategy that aims to generate identification of your business in public places.
But it is not enough to simply write the name of the real estate agency and period. You need to take into account various criteria related to aesthetics, colors, contrasts, font sizes and materials.
Before we go on to a more technical part on the subject, let’s see some examples of real cases of good real estate facades. Keep reading.
Real estate facade ideas to inspire you and make your own
As we have understood so far, a real estate facade is much more than a charm.
Of course, aesthetics are important. You just need to keep in mind that the facade is there to communicate and generate some kind of visual recognition for customers and prospects.
In other words, the effectiveness of the facade starts back there, in the marketing plan, where you will define your company’s positioning, brand and colors.
The facade is nothing more than a materialized extension of a marketing plan designed to get a conversation with the target audience.
And to illustrate this a little better, we’ve separated some examples of real photos of real estate facades so you can get inspired. Follow up.
This is a really cool alternative to building a real estate facade. Here the focus is mainly on colors. Note that red is an extension of the facade, so the entire front of the real estate is decorated.
This type of strategy draws a lot of attention for two reasons: for the colors and for using the entire wall to create the facade.
For the effectiveness of this project to be even greater, the brand’s branding needs to be worked on in other channels. Thus, when checking the brand, the customer already knows what it is about and does not need to look for the fine print
The totem serves as a complement to the facade. There is a telephone and a website there so that visual communication is complete.
saying what came
In addition to helping in the real estate’s marketing strategy, the facade serves, in essence, to inform. In other words, say what kind of establishment is operating in that particular building.
Therefore, the strategy of putting the word “real estate” in capital letters is very valid. After all, for those who do not know the real estate company’s brand or if the real estate company does not work its brand in other channels, it is very important that visual communication is a good support for this.
If the person is looking for a real estate agency in the city, he will certainly find it quickly.
Facade and totem working together
Here is an example where the facade of the real estate agency works together with the totem. This type of strategy is really cool given the fact that the real estate company, in this case, is on a corner.
In other words, it is very difficult to generate business identification if you are on one street or another. However, the totem helps to create dynamism in communication and people who are on a street other than the front will find the place.
Also, in this case, we have the phone and website in evidence at the top of the facade, something that is very important for communication.
Simple and easy to identify name
And here we have another example of a real estate facade that follows the pattern of “telling what you came”. In other words, it is very clear that this establishment is a real estate agency. After all, the company’s brand has the word “real estate” in an appropriate place.
This façade is also illuminated and does not have any kind of visual pollution. In other words, the only focus of the facade will be the company’s brand, without the person getting lost and confused.
In addition, the totem helps to generate communication for those who are not in the front. Very cool, is not it?
Step by step of what should be on the real estate facade
So far we have seen some good examples of real estate facade cases and we also understand the importance of a facade for the business itself.
We just need to understand, too, how to do these projects and make them effective for marketing and sales goals. For this, we have separated a list with a few steps. See below:
- Enter your real estate website address;
- Social media is important;
- Reading needs to be clear, quick and objective;
- Explore the visual identity of your real estate brand (don’t misrepresent it);
- Don’t forget your real estate’s WhatsApp contact;
Let’s explain it one by one from now on. So, keep reading and, if you like, get a pencil and paper to jot down the tips of what you need to have in a real estate facade. Follow up.
Article to read later: What is Out-of-home Media?
Enter your real estate website address
In the examples we saw earlier, some facades have the real estate website and others don’t. But it is very important that you put it in, because the website is a very important communication channel.
If you still don’t have a good real estate website, you can count on Ville Imob’s tool to create your website quickly and practically on autopilot.
In just a few hours you will have your website ready to receive real estate registration, collect information from prospects and generate conversions.
With the real estate website exposed on the totem or facade, you can always count on direct access from people who know the real estate through visual contact.
And today, with the internet, the first contact will often be online. Therefore, having a website is essential to not lose good prospects.
Social networks are important
If you also work on marketing your real estate on social networks, it is very important that they are displayed on the facade, even if in a smaller way.
After all, nowadays, being on the internet and social networks is no longer a differential. It is a basic need for anyone who wants to generate sales from effective and strategic channels. And social networks, of course, play this role.
But you don’t need to expose all the social media on the front.
Choose one or the other that you work with more energy, so that there is a focus when searching for real estate. Don’t make the prospect have to think too much.
If you have multiple links and addresses, the potential customer will be confused and you will not communicate effectively. Remember the basic principle of the real estate facade: communicate!
Reading needs to be clear, fast and objective
This is one of the most important tips for producing your real estate facade. After all, you always need to consider the aspects related to the ease of reading the prospectus.
We’ve already talked about objectivity and clarity in reading in the article on outdoor real estate. And for the facade, the same concept applies: you only need to do one thing: communicate.
So find a viable way to generate this communication from what you already do. Sometimes it will be useful to explore just your brand. But other times, you’ll have to make the word “real estate” in big letters.
Therefore, understand how much your company is already recognized in the market and use this information to create a unique focus on your facade – without visual pollution or excess of information.
Explore the visual identity of your real estate brand (do not misuse)
The visual identity is one of the most important things about a brand. After all, it is with the visual identity that many people will be able to identify a company.
And with your real estate, of course, it shouldn’t be any different. Therefore, explore the colors, shapes and elements of your visual identity on the façade as well. This will help make communication much faster and more effective.
If you don’t have a visual identity for your brand yet, we recommend that you do it as soon as possible. Base yourself on your target audience, analyze the competition and build an identity that suits your marketing plan.
See more about branding: Branding for real estate: Everything you need to know.
Don’t forget your real estate’s WhatsApp contact
And finally, one more important tip for your facade: be sure to explore WhatsApp. Nowadays, this communication channel is essential for you to build a fast and effective communication.
Many real estate companies today have WhatsApp as one of the largest sales and negotiation channels. Often, a person will prefer to negotiate through WhatsApp than going to the real estate agency in person.
So don’t miss any prospects: leave the contact in sight! Even if you use Ville Imob’s WhatsApp integration tool, you can automatically send properties to your contacts who call your real estate agency from the front.
This way you keep closer, improve the relationship and make more sales.
Materials and professionals for building the real estate facade
The real estate facade, as we’ve seen, is very important for many aspects of communication. But in practice: what are the best materials to make a good facade?
We have separated a list with some of them. Look:
- ACM facade;
- Facade with luminous signs;
- Wooden or MDF facade;
- Acrylic facades;
Let’s understand more about each one from now on. See below.
Today, ACM is one of the most interesting materials in terms of façades. It is very elegant, creates a high standard finish and therefore offers a fantastic aesthetic for your real estate.
In addition, ACM is very resistant and makes the façade structure last much longer in sunny and rainy weather. It’s worth investing in this material if you want to stand out from the competition.
Facade with luminous signs
Another very interesting structure that makes perfect sense for those looking for effective communication is the façade with luminous signs. Have you ever stopped to think that if your façade doesn’t have lighting, 50% of the day, no one will recognize it?
Therefore, implementing exclusive lighting on the façade will make all the difference.
Wooden or MDF facade
Another way to create a real estate facade is using common wood or MDF.
This type of structure is very versatile, as you can wrap it with various types of adhesives and finishes. Unfortunately, the wood won’t last long and you can have above average maintenance every year.
And finally, we still have the option of using acrylic facades. Like ACM, this type of material is very resistant, durable and provides a very elegant aesthetic finish.
You will find these materials at the best visual communication companies. Bet on those more experienced professionals who can develop projects tailored to your needs!